UCLA Seminar: Green Marketing Strategies May 27, 2008

Last Friday, I had the pleasure of attending a conference hosted by UCLA covering a variety of business topics related to sustainability, corporate social responsibility, and ‘green’. This panel looks at how marketing executives are devising strategies for shaping and managing their brands’ eco-friendly profiles.

I videotaped the ‘Green Marketing Strategies’ session, and broke up the hour discussion into 8 segments for the viewing pleasure at your pace and interests:

1. Opening & Introduction
   
2. Consumer Profiles
   
3. Greenwashing
   
4. Branded Content & Connecting with Customers
   
5. Power of Kids & Parents
   
6. Cause Related Strategies
   
7. Q&A - Internal Buy-In
   
8. Q&A - Pricing Considerations

Moderator:
Beverly Macy, Managing Partner/Co-Founder, Y & M Partners, LLC

Panelists (from left to right):
Joe Hartnett, Principal Consultant, Hartnett & Associates
Brenda Lynch, Senior Vice President, Rogers Group
Barbara Manconi, President & CEO and Founder, VERT Brands

Video: Rachel Hulan - Green Interior Designer May 17, 2008

[VIDEO: feed and email subscribers click here]

Rachel Hulan is an interior designer in Santa Ana, California who specializes in non-toxic, natural, and recycled materials for flooring, wall covering, and other applications. Through working on projects as diverse as television shows, science centers, private residences and master planned communities, Rachel has developed a broad base of knowledge from which to develop her designs.

An active participant in the local green design community, Rachel is a member of the U.S. Green Building Council, and the Green Build 2007 Host Committee. She is deeply committed to promoting awareness of sustainable design throughout Orange County and the surrounding communities.

I visited Rachel in her studio, where she gave me a guided tour on some of the unique materials she gets to work with.

For more information, you can visit her on the web at:
http://www.path-design.net/