Green Links - 5/2/08 May 2, 2008

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Clorox and Green Supply Chains - The company faces some unique challenges with a few brands’ supply chains in making sure the end-product doesn’t get too expensive.
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DuPont Awards for Packaging Innovation - The big plastics and chemical company’s 20th award ceremony honors 7 winners and 3 notables for sustainable achievements & innovations in the use of renewable materials, effective recovery, energy efficiency and community benefit.
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Primo: Water Company with Bio-based Bottles - North Carolina based company uses bio-plastic PLA made from corn, to bottle the water it sells.
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Polylactic Acid (PLA) Article on Wikipedia - This outline describes what PLA is, and provides some links at the page bottom to other biodegradable polymers.
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TED Talks: The Omnivore’s Next Dilemma - Michael Pollen talks about nature and our relationship to it, from a food production and consumption perspective.
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5 Ways to Turn CO2 into Cash - Looking at ways to use carbon dioxide for profitable purposes.
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Aerogel: A Better Form of Insulation - An agent that can insulate 37 times better than fiberglass, may soon be a market-viable material due to recent breakthroughs that may reduce its production costs by 80%.
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Conscious Consumers in a Nutshell - Great article on green, natural, and health-minded consumers and their profiles.
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Eco-Patent Commons - Article on this initiative to build an online, searchable repository for patents that are donated by companies for royalty-free use by anyone, without need for a license or purchase.
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Wal-Mart Expands Environmental Activities with Chinese Suppliers - You know their name and how much they import. They’re leading the retail industry also in this green realm of procurement and operations.
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Wal-Mart and its Packaging Scorecard - These guys again? Yup, because it’s good for you to know how they are auditing their suppliers to make a difference in product shipping and packaging.
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Eco Trademark Trends - U.S. trademarks with environmental themes saw a big rise in applications for 2007.
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Tesco Trials Carbon Footprint Product Labels - Tesco’s is one of the world’s largest retailers. They’ve begun a pilot program with a few products that shows their environmental impact using data provided by the Carbon Trust, a British government-funded organization.
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Software that Provides Sustainable Analysis and Recommendations - SAS is the company. They use the Global Reporting Initiative framework for reporting on environmental, social and economic factors that will help firms like Cisco better analyze their efforts and build appropriate strategies and tactics.
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Organic Soap Maker Sues Other Firms over Greenwashing - Dr. Bronner’s lawsuit against some other personal care product manufacturers raises the question of what is ‘fair’ organic/natural labeling in the U.S.
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Thanks to GreenBiz.com for providing excellent coverage of news stories this last month. I hope to provide you with additional articles in the coming weeks.